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UX Research AI Prompts: Boost User Feedback and Design Insights
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UX Research AI Prompts: Boost User Feedback and Design Insights

Stefan Mitrovic
5 min read
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I know that figuring out how to get useful feedback from users can feel like trying to read minds. It’s common to wonder if there’s an easier way to gather insights without endless surveys and guesswork. Keep reading, and you’ll learn how AI prompts like ChatGPT can make UX research simpler, faster, and way more effective.

By the end, you’ll see how to craft prompts that help you create user profiles, map journeys, spot problems, and analyze feedback—all with just some well-placed questions. Ready to turn AI into your UX research sidekick?

Key Takeaways

  • AI prompts like ChatGPT can simplify and speed up UX research, making it easier to gather meaningful user feedback.
  • Start with specific prompts to uncover user frustrations, motivations, and usability challenges in your products.
  • Leverage AI to create user personas by providing relevant data and asking for comprehensive profiles.
  • Use advanced prompts to analyze user feedback, identify recurring themes, and improve design based on user needs.
  • Incorporate competitor analysis prompts to benchmark and differentiate your UX from others in the market.
  • Design quantitative survey questions to collect measurable user data for robust analytics.

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Best ChatGPT Prompts for UX Research

Getting the most out of ChatGPT for UX research starts with craftily designed prompts that tap into user insights. One of the easiest ways to kick off is by asking ChatGPT to generate specific research questions. For example, you can prompt: “Generate 10 open-ended questions to understand what frustrates users when navigating a mobile app.” This helps gather qualitative data on pain points. To dig into user motivations, try: “Create a list of prompts to identify user goals and motivations when using online banking services.” Want to explore usability issues? Use something like: “Suggest prompts to evaluate common usability challenges faced by elderly users on e-commerce websites.” Having a diverse set of prompts allows you to cover various UX aspects comprehensively. Here are some key prompts you can copy and adapt:

  • UX prompt: “List 15 questions to identify key user frustrations with [your product or service].”
  • Feedback collection: “Create prompts to gather detailed user feedback on an onboarding process.”
  • Behavior insights: “Generate prompts to understand how users interact with a new feature.”
  • User preferences: “Suggest questions to reveal what users value most in this app.”
  • Pain point detection: “Provide prompts to discover hidden pain points in the user journey.”

How to Use AI Prompts to Gather User Feedback

To collect valuable user feedback with AI prompts, you want questions that reveal honest insights without leading users. Start by prompting ChatGPT: “Create a set of user survey questions for collecting feedback about the ease of use of our website.” or “Generate prompts for users to describe their overall satisfaction with our app.” These prompts should encourage detailed responses. Use open-ended questions like “What do you find most frustrating about our product?” or “How could we improve your experience?” to get depth in responses. To automate feedback analysis, ask: “Analyze these user comments and summarize common themes.” or “Categorize user feedback into positive, neutral, and negative sentiments from the following responses.”

Another trick is to simulate interviews: “Role-play as a user and tell me what issues you encountered during your last session.” This helps identify potential problems. Remember, the key is asking prompts that invite specific, honest, and constructive input from users. Here are some ready-to-use prompts for feedback gathering:

  • Prompt: “Write 5 questions to uncover what users dislike most about our checkout process.”
  • Prompt: “Create a prompt to ask users to describe their last experience with our app in detail.”
  • Prompt: “Generate questions to understand whether users find our navigation intuitive.”
  • Prompt: “Suggest ways to ask users about the features they use the most and what’s missing.”

Create User Personas with AI Prompts

Making user personas with ChatGPT is about feeding it relevant data and asking it to stitch together representative profiles. Start by giving it some background: “Based on the following user data, create three detailed user personas including demographics, goals, frustrations, and behaviors.” Then, supply sample user interview snippets or survey responses. For example: “Generate a user persona for a 35-year-old online shopper who values fast delivery and dislikes complicated checkout processes.” Or, ask: “Create personas representing typical users of a fitness app, focusing on age, motivation, and tech savviness.” The key is to prompt ChatGPT to synthesize data into believable, relatable profiles. You can also ask for templates: “Provide a template for a comprehensive user persona including key details, motivations, and pain points.” Here’s a quick list of prompts to get started:

  • Prompt: “Create 3 user personas based on these user characteristics: [list traits].”
  • Prompt: “Generate a detailed persona for a beginner user of our SaaS platform.”
  • Prompt: “Develop personas for frequent travelers who use our travel app.”
  • Prompt: “Summarize user interview data into 2-3 clear personas.”

Incorporating these prompts streamlines persona creation and keeps your user profiles relevant and data-driven.

By mastering these prompt techniques, you can turn ChatGPT into an efficient tool for UX research, saving time while uncovering deeper user insights. Stay tuned as we explore more ways AI can transform your user experience process!

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Advanced ChatGPT Prompts for UX Research

When you want to dig deep into complex user behaviors or generate detailed insights, these prompts will come in handy. Instead of generic questions, use these to get nuanced information that helps shape better designs.

  • Prompt: “Analyze the following user feedback and identify recurring themes, specific frustrations, and underlying needs to inform UX improvements.”
  • Prompt: “Based on these user interview snippets, create a detailed report highlighting common pain points, emotional reactions, and suggested solutions.”
  • Prompt: “Generate a list of probing questions to explore why users abandon their shopping carts at checkout, focusing on potential UX flaws and emotional triggers.”
  • Prompt: “Compare the usability of two different interface designs by analyzing user preferences, confusion points, and efficiency.”
  • Prompt: “Summarize the key usability issues from a set of detailed user test session notes, emphasizing the most critical problems to address.”

Prompt Templates for Conducting Competitor UX Analysis

Understanding how your competitors approach UX can give you an edge. Use these prompts to quickly gather insights on their strengths, weaknesses, and areas where you can differentiate.

  • Prompt: “Evaluate the user experience of the following competitor website, highlighting strengths, weaknesses, and unique features that enhance usability.”
  • Prompt: “Generate a comparison of UX features for the top three competitors in the online grocery delivery space, focusing on navigation, checkout, and customer support.”
  • Prompt: “List potential UX improvements based on the weaknesses uncovered in competitor apps, aimed at creating a superior user experience.”
  • Prompt: “Identify best practices in UX from industry leaders by analyzing their design patterns, user flows, and feedback trends.”
  • Prompt: “Create a report summarizing the key gaps in the UX of competitor platforms and suggest opportunities for differentiation.”

How to Use Prompts to Gather Quantitative User Data Effectively

Moving beyond qualitative insights, these prompts will help you craft questions that yield reliable numbers. Use them during surveys or interviews that want statistical backing.

  • Prompt: “Generate a set of 10 Likert-scale questions to measure user satisfaction with our mobile app features.”
  • Prompt: “Create multiple-choice questions to quantify the most-used features of our platform and identify features needing enhancement.”
  • Prompt: “Design demographic questions to segment users based on age, location, device used, and usage frequency for analytics.”
  • Prompt: “Develop a survey with 5 rating questions evaluating ease of navigation, speed, and visual appeal of our website.”
  • Prompt: “Generate a questionnaire to measure the Net Promoter Score (NPS) and gather reasons behind user loyalty or dissatisfaction.”

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Ways to Use Prompts for Conducting Heuristic Evaluation

Heuristic evaluation is all about spotting potential UX issues based on expert rules or best practices. To do this with ChatGPT, craft prompts that ask it to act as a UX expert and evaluate your design. Start by asking: “Analyze this user interface mockup and identify any usability issues based on established heuristics like visibility, consistency, and error prevention.” For specific heuristics, you can prompt: “Evaluate the login page and point out any violations of Jakob Nielsen’s usability heuristics.” To get detailed feedback, try: “List five usability problems with this checkout flow and suggest possible fixes.” If you want a quick review template, ask: “Create a heuristic evaluation checklist for a mobile banking app.” Using these prompts helps you catch issues before user testing even begins, saving you time and fixing problems early.

How to Use ChatGPT for A/B Testing Ideas and Analysis

When you want to generate or evaluate A/B test ideas, prompts can lead you to better experiments. Begin by asking: “Suggest five alternative design options for a sign-up page to improve conversion rates.” To analyze results, you can prompt: “Given these A/B test outcomes, analyze the differences and advise on the best performing version.” For planning tests, try: “Generate hypotheses for A/B testing the placement of a CTA button on a landing page.” And for designing test variants, ask: “Create two alternative versions of this app onboarding flow for testing user engagement.” These prompts help in both ideation and interpreting test results, making data-backed UX decisions easier.

Best Prompts for Gathering Customer Support Insights

Customer support insights can reveal UX pain points that aren’t obvious. Use ChatGPT to refine questions or analyze feedback. For example, prompt: “Generate prompts to ask customers about difficulties they faced while using our support chat.” To deepen understanding, try: “Analyze these support chat transcripts and identify common issues users mention.” For gathering suggestions, ask: “Create questions to learn what users wish the support experience could improve.” Another useful prompt: “Summarize repeated themes from recent customer complaints related to our product’s usability.” Employing these prompts helps you pinpoint issues from genuine user interactions and improve the overall experience.

Using AI Prompts for Content and Copy Testing from a UX Perspective

Copy and content are a big part of UX, and AI prompts can test their effectiveness. Ask ChatGPT: “Evaluate the clarity and usability of the following webpage copy.” Or prompt: “Create variations of this product description designed to increase user engagement.” To get user-focused feedback, request: “Generate questions to ask users about their understanding of the instructions on this form.” For testing tone and language, try: “Compare two different headlines and suggest which is more compelling for online shoppers.” These prompts help you optimize content for usability, ensuring it guides users smoothly through their journey.

Final Tips for Crafting UX Research Prompts That Actually Work

First, be specific — vague prompts lead to vague answers. Use clear language and detailed instructions to get the most relevant insights.

Second, always test your prompts on a small scale before full deployment. This helps you refine questions for clarity and depth.

Third, mix and match prompts for different stages of UX research. For instance, combine user feedback prompts with persona creation or usability analysis prompts to get a full picture.

Lastly, review the AI’s responses and tweak your prompts accordingly. The more precise your prompts, the more actionable your insights become.

FAQs


Effective ChatGPT prompts for UX research include questions related to user motivations, behaviors, and feedback on specific design elements. They should be clear and focused to elicit detailed insights from users.


AI prompts can help identify user pain points by asking users to describe their frustrations and challenges during their interactions. This can include scenarios where they encounter difficulties or feel dissatisfied with the user experience.


User personas help in UX research by providing a detailed representation of target users based on demographic data and behavioral insights. AI can generate these personas by analyzing user data to highlight key characteristics and needs.


You can use AI prompts to create usability test scenarios and tasks for users. By asking targeted questions, AI can help clarify user expectations and gather feedback on what works or needs improvement in your design.

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